OpenAI now lets a business claim a ChatGPT business profile and see how often ChatGPT mentions it. The feature, Businesses in ChatGPT, launched in beta on 10 November 2026. If customers keep telling you "I asked ChatGPT", this is the first official way to check whether it ever names you.
What is a ChatGPT business profile?
A ChatGPT business profile is your business's listing inside ChatGPT, managed in a new tool called ChatGPT Business Hub. Once you claim and verify it, you can update your website, description, category, logo and policies.
OpenAI aims it at the 1.2 billion people who use ChatGPT each week. TechCrunch says it greatly resembles the profiles Google already offers.
OpenAI's demo of the insights page, for a made-up toy shop. Source: OpenAI, via TechCrunch
What the insights show, and what they don't
The insights tab is the useful part. It counts mentions and website clicks over the past 28 days, and lists "discovery topics", the themes in answers that cited you. A mention is stricter than you'd expect.
The insights section of OpenAI's help page, captured 12 November 2026.
Mentions. For an online business, a mention counts when ChatGPT references the business's website. The brand name alone doesn't count.
Source: Setting up your business on ChatGPT, OpenAI Help Center
So ChatGPT saying your name isn't enough. It has to point to your website. You also never see the chats themselves: OpenAI says businesses "don't receive individual prompts or consumer conversations." A blank number can mean too little activity to report, not zero.
Can Malaysian businesses claim a ChatGPT business profile?
It depends on what kind of business you run. Per OpenAI's help page, "availability depends on the business's location and type." An online business with a website may be able to claim or add itself. A Malaysian shop or restaurant can't yet, because "local stores and restaurants can currently claim only an existing U.S. listing." Amanz reports that access is still by early invitation, though OpenAI's own pages don't say so.
Business Agents, the chat assistant you can attach to a profile, are US-only for now.
How do I add my business to ChatGPT?
To claim your business in ChatGPT, sign in, open Business Hub from the sidebar and search for it. Verify by business phone, business email, a DNS record on your domain, or Shopify. After OpenAI approves the claim, you pass an identity check with Persona, which may ask for ID and business registration documents. Have your SSM details ready.
Don't confuse it with ChatGPT Business, OpenAI's paid team plan. You don't need that plan, or an ads account, to claim a profile.
Does a ChatGPT business profile get you recommended more?
No. OpenAI says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations," and that advertising doesn't change its answers either. If someone sells you profile claiming as a ranking trick, walk away.
How this affects Malaysian businesses
For most SME owners, the profile is a measuring tool. It swaps guessing for a number.
What gets you mentioned hasn't changed. ChatGPT needs a clear page that says what you sell, where, and for whom, the same work we covered in GEO vs SEO. A profile won't rescue a vague homepage.
We'd claim it as soon as you can, since it's your information and it gets you the blue check. But we think the count matters more than the badge. If it comes back low, look at your website before you blame ChatGPT.
This week:
- Ask ChatGPT for your type of business in your area, like "best aircond servicing in Shah Alam". Note who it names and which sites it links.
- Open Business Hub and search for your business. If you can claim it, do. If not, check again next month.
Curious how ChatGPT sees your business? Talk to us and we'll give you an honest read on your website.
